Thar Roxx Launch: Nomura India Expects Strong Demand

 

Mahindra thar Roxx

On August 15, Mahindra & Mahindra Ltd (M&M) launched its most awaited 5-door Thar Roxx at a price between Rs. 12.99 lakh to Rs.20.49 lakh Nomura India in a recent research report estimates that 50,000 Thar Roxx bookings will be registered on the first day of sales - October 3.

The Thar Roxx will be a game-changer in the SUV segment appealing to adventure enthusiasts and urban drivers as well. Meanwhile, Nomura India added that: high cannibalization would be seen between the new Thar Roxx and existing Thar 3-Door variant which does well at around 5 to6K foot falls, per month.

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**Conclusion:**

It could be a make or break product for the 3-door variant, though. Given the high demand expected initially, it will be fascinating to see how these two exist in an already crowded SUV segment.

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Mahindra Thar Roxx introduced at Rs 12.99-20.49 lakh Nomura India predicts first-day bookings of 50,000 cars — yet warns cannibalization could be substantial with the Thar 3-Door.(alert-success)

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